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The investment pitch is a tipping moment in the development of a business. Get it right, and you can be on the path to taking your business to the next level; get it wrong, and your business idea could be set back years.

Imagine this scenario: You've just left a meeting with a client. As you enter the elevator, someone calls, “Wait, hold it, please!” You hold the elevator door open with your notebook and, in steps, a potential client you've been eager to speak with for a long time. He asks you what your new company does. You open your mouth, then pause... where on earth do you start?

Everyone can learn to perform better in a job interview. It is true! Everyone can perform better in front of the panel with the proper knowledge and the right preparation.

We have all been there. You have worked hard on the slides and practised out loud, so this presentation should be straightforward. However, and as your talk progresses, you start to become aware that you are introducing the dreaded fillers, “Um,” “Ah,” and “You Know,” as you try to figure out what to say next. Your confidence drops, and your presentation doesn’t quite flow as planned.

You prepared well, rehearsed well, and you delivered your presentation well. The facilitator invites questions from the audience. Now, you are feeling a little out of your comfort zone. What if I get asked about something I have not anticipated or get a question to which I don’t know the answer?